I believe in the power of creativity to help people think and act differently. I've spent 20 years helping define, scale and save some of the world's largest brands and start ups from Heinz and BMW to Lyft. But my main passion is behavioral change for good. I’ve worked on anorexia, pedophile deterrence, gang violence, domestic violence, rape, bullying, unconscious bias and racism in the healthcare system, single use plastic and early infant literacy. I have delivered effective, ground-breaking and multi award-winning strategies and creative work for government, non profits and NGOs.
I love communications that force re-appraisal, that invite us to look at our unconscious bias. Insights that go beyond the superficial and drive us deep into the human pysche. They plant seeds of doubt, seeds of hope but always seeds of empathy.
I am not afraid to take on the biggest of societal issues or global health or those wicked problems with hard to reach audiences. My super power is innovation born out of radical empathy.
I can lead a strategy team, work solo or partner with designers and copy writers.
If you have a tough problem you need help with, I can't wait to help.